Designprojekte gestalten – Damit Kreativität gewinnt… und sich auszahlt. Book
Graphic design is still your dream job. Your studies are fireworks of inspiration, but you get disillusioned after a few years in an agency? You begin to suspect: Anyone who wants to make a living in the private sector with design needs more than pure design skills. But nobody prepared you for it, and project management sounds terrible to your ears?
The author and designer Katrin Niesen has worked for well-known agencies for many years. After her own initial disenchantment, she found that a little bit of organization from the start leaves more room for the heart of the work: creation. As a supervisor, she has guided generations of young designers to confidently design projects.
This book answers questions like:
How do I start
How do I plan and calculate a project?
How do I deal with constant discussions about costs?
How do I approach a topic that I can't do anything with first?
What if I can't think of anything and can't deliver?
What if my team doesn't deliver?
How do I do a design analysis and come up with clear recommendations?
How does a good design strategy work?
How do I present ideas convincingly?
How do I turn ideas into good creations?
How and according to which criteria do I make the right decisions in design?
How do I convince clients of courageous solutions?
What can I do if I feel stuck and the deadline is approaching?
Why do projects often start so well and then become chaotic and exhausting - and what can you do about it?
Why is time always running out at the end, and how do I prevent it?
How do I act sensibly if the schedule is too tight from the start?
What options remain if I have little or no influence on the organizational framework?
What to do if there is hardly any time to think and design because of the organization?
How do I deal with conflicting feedback? How about criticism?
How do I motivate myself?
As a creative person, am I: r good enough - and who decides that?
Design: Eva Finkbeiner
Thread-stitched flex cover with ribbon bookmark
continuously printed in two spot
Extent: 160 pages
Worksheets for free download
Format 15 × 23 cm